How do I distinguish between Business:Customer and consumer? My understanding of each is informed as much by my personal experience as by the dictionary definitions.
Why in my mind does the consumer feel wrong? Typically marketing seems to operate on the a piori that the consumer is a thing that exist to be used. Marketing and related activities in those cases encourage mindless devouring of goods based on the assumption of lack or imperfection.
On the other hand a Business:Customer is a human being who is trusting a Business to help them solve a problem. It is a relationship that has a basis that feels closer to....until I have a new word for this relationship that is the one I'm working with because it does acknowledge the personhood of an individual.
From an Ecademy Dialogue
note from Ron
According to Wikipedia , a consumer is someone who USES a product, and a customer is someone who PURCHASES a product.
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