Yvette often mentions CRM Strategy. So here is the page explaining what she means...
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As a development site this is the model done before the full size marble sculpture is undertaken. This is the development Space for an Art:Series that is also a CRM_strategy service/product with multiple dimensions.
The question was: what does CRM_strategy infused with Attention look like? This Project is the reply.
This Antiphon has evolved to create Clear CRM Strategy which infuses Attention and Source:Passion into a comprehensive and holistic solution that benefits Businesses, community organizations, nonprofit organizations and individuals.
So what does CRM Strategy mean?
Typically when the topic of CRM comes up people immediately think of CRM vendors, data and software....more terms like knowledge management and business intelligence surface.
CRM Strategy is what gives CRM applications and related Processes true value. CRM stands for Customer Relationship Management and without CRM Strategy there is no relationship, in the sense that Attention:Emotional bonding occurs, and therefore the most valuable asset CRM can offer is lost.
Why is this important?
In your experience which relationships were the most sustainable and fulfilling/rewarding? The ones where you felt an emotional bond to the other person or organization OR the ones where you were merely acquainted?
What if marketing had meaning? What if businesses developed new ways of establishing meaningful relationships with customers, employees, suppliers, partners that were not just about pricing but shared values for the best interest of the global community? What if these relationships had as their foundation appreciation, integrity, Attention and Source:Passion?
CRM Strategy is a horizontal Source:Passion and Attention defined path to relationship building and maintainance, rather than a vertical one to penetrating new markets that is typically associated with standard views of CRM.
This distinction is what defines the Clear CRM Strategy product line from Organization:WebAntiphon Corporation. Branded solutions that include Clear CRM Strategy, Hotel_Infinity, SoulFood Tradition, Cultural_Fusion, Comfusion, etc.
Our products are distinguished within the CRM industry by their infusion of Source:Passion and Attention which introduce the SoulFood:Ingredients needed for Source:Relationships that can consistently cultivate Social_Capital. CRM Strategy** is a way of developing solutions that work for all key stakeholders...
What do you care about?
You form relationships around the
things you care about.
This is a powerful opportunity to create
lasting relationships with your customers
leads, or CF_Website:Visitors
AND
make a positive difference.
From Organization:WebAntiphon
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