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Attention_and_CRM_in_TransactionEquation

Page history last edited by Ronald Wopereis 14 years, 10 months ago

Attention_and_CRM_in_TransactionEquation

 

Source: Bootstrap Dialogue

 

This led to converging with Organization:ODN / Organization:iFOSSF

 

 

How does attention fit into the transaction equation?

Submitted by Ronald Wopereis on Sun, 2006-04-30 19:58.

 

Axiom :

attention and Business:Money are both carriers of social energy - also known as currencies.

 

Proposition :

a full description of any transaction includes both currencies.

 

 

- - now where is the proof of the pudding?

 

Demonstration :

each transaction has two parts.

one is in the outer world of reality - known as "value for money" - this is the business part

one is in the inner world of attention - "value for attention" - this is the appreciation part

both parts add up to the full transaction.

 

Corollary :

Hence it follows that there is an exchange ratio between attention and Business:Money.

Payment is therefore partly in attention and partly in Business:Money.

If i want to make Business:Money , i need to refuse payment in attention (appreciation)

In business this is the rule of : system is first , ego is second ==> Business:Money versus attention

 

Scholium:

Sandler Sales training teaches how to leverage the Business:Money part by decreasing the need for attention by the salesrep.

 

In the extreme case where the salesrep has no need for attention, they can focus ALL of their attention to the best of the buyers interest. Basically this is what makes a great sale.

 

In the extreme case where the salesrep has a huge need for attention, the roles are reversed and the buyer says something like "well mister consultant, please explain to us how you would solve our problem"

 

Formula :

 

(a) value (product/service) = {amount X of money} + {amount Y of attention}

(b) X = 1 - Y

 

Questions:

 

- (1) if this theory holds, then my financial wealth is a function of my need for attention

- (2) what are the factors that determine my need for attention?

- (3) what are the factors that determine the value on the left side of the equation?

 

Last remark for now : if my need for attention is high , yet i assume a zero to nothing value for my own product or service , how will i ever make Business:Money?

 

In a recent poll on Ecademy, i asked if rich people need less attention than poor people. There were 205 views and 78% said no.

 

Can you shed a light? I am asking for your personal observations - no right or wrong, but a dialogue.

 

Best regards, Ron

 

 

 

 


 

Context Makes All the Difference in Value

Submitted by ydubel on Wed, 2006-05-03 10:21.

First, let me thank you for this post. I had written in my notes a last week that I wanted what you posted and then you just gave it to me. I love it when you do that! Thank you very much, Ron.

 

I'll start with your Questions:

 

- (1) if this theory holds, then my financial wealth is a function of my need for attention

- (2) what are the factors that determine my need for attention?

- (3) what are the factors that determine the value on the left side of the equation?

 

I think the amount of attention required to produce the product/service effects how much has to be returned in the form of attention vs. Business:Money.

 

There is an agreement about value between the provider and the Business:Customer, and this is where the shift in defining the Business:Customer will emerge.

 

Taken from our dialogue about CRM at ecademy :

 

Why in my mind does the consumer feel wrong? Typically marketing seems to operate on the a piori that the consumer is a thing that exist to be used. Marketing and related activities in those cases encourage mindless devouring of goods based on the assumption of lack or imperfection.

 

On the other hand a customer is a human being who is trusting a business to help them solve a problem. It is a relationship that has a basis that feels closer to....until I have a new word for this relationship that is the one I'm working with because it does acknowledge the personhood of an individual.

 

If a person thrives, not simply when loved, but when given the opportunity to Give love, then the implications point towards the value of Social_Capital. Again noting the problem of using pre-existing terms and butting heads with the preconceptions they conjure. Can I put that problem aside for a second? A human being is a complete organism and nothing can be added to make it more human or more whole so marketing activities need to shift towards engagement informed by that awareness. From my experiences it seems we humans are most aware of our wholeness when we GIVE the best of ourselves.

 

For example, in the model most accept today if your products are plastic spinning tops that can be mass produced you require virtually no attention, and the value per item may be very little, but you can sell millions of them to build wealth or attract Business:Money. If there are no conditions put on how the Business:Money is made, such as will your manufacturing process harm the environment, are the people working in the factory happy with the work conditions and pay, are your tops as safe as they could be for the children that enjoy them?

 

But if you have a service that comes from a personal talent AND you have conditions on how it is delivered then those conditions act as filters and I think it may alter exactly what Business:Money means or represents. Because if it represents wealth then it's out of sync with the business/economic models widely accepted today.

 

So in order to attract Business:Money in today's world as is....you'd need to create a context for your product that helps bridge it with what is emerging. Perhaps a new word for currency is on the horizon, but for now it is needed that projects that can feature the value of your product will assist Business:Customers in understanding the value of it.

 

Also, perhaps there are different types of Business:Customers. Some that will operate within an emerging system where Social_Capital is a desired result and is seen as part of the profitability equations and others who just want a solution to their problem. Like the the project I'm working on with Kerry and Irena.

 

There are the Business:Customers who enter training to get Business:Free access to services, in exchange they help staff the center and can get trained in the areas that interest them. Because they get the services for free and then teach what they've learned for free to other center members/visitors and then provide the services for a fee to businesses/organizations....it factors into the profitability equations by addressing the staffing issue which is key to keep operating cost down and then there's the individuals need to earn Business:Money to support themselves. So that even the businesses who just want to buy X are supporting the project's concept.

 

And because the project is based on equality, Kerry's expertise about the Business:Customer base is just as valuable as yours about attention because without either one the whole is fragmented....but what is becoming clear is that there are different kinds of Business:Customers who "pay" with different currencies so that is the need for the context that can bridge the old and the emerging. So the project creates the context for highlighting or even establishing the value of various expertise from a traditionally commercial perspective.

 

It's the same with my expertise which is creating projects that bridge the old and the new, but only someone interested in building the new will fully appreciate that and see the value of my services...until they see an expample that idenfities an application that relates to a problem they'd like to solve.

 

Can it be that you need a contextual placement of your product/service to attract Business:Money and create wealth?

 

Only the best,

Yvette

 

"Use what talents you possess; the woods would be very silent if no birds sang except those that sang best." -- Henry Van Dyke

 

Update 10/25/08 2:58pm

 

Addendum

 

My observation since posting this is that often in marketing or public relations what is done/intended and what is said do not match. And consumer will accept the lie. This is another contrast with customer.

 

In Business there are companies that serve both, so it is not a matter of right or wrong but rather I feel it informs these ideas about value distinction in:

1. Branding- building a community brand where the community defines the brand

2. Messaging campaigns

3. Valuation metrics (must know what to look for in order to know what to measure)

4. Market positioning based on where value is delivered

 

I feel these may form converging points to transition between the old which is crumbling and the new which is emerging. This seems to be the points that are addressed in Cultural Fusion.

 

See Also

http://sourceartist-ydubel.blogspot.com/2009/05/big-pictue-and-risk-of-not-seeing-it.html

which adds Quality, not Quantity, as the main ingredient for the transaction 

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